Lyfebulb and Bristol Myers Squibb Partner to Address Unmet Needs in Multiple Sclerosis through Patient-Driven Innovation

Lyfebulb and Bristol Myers Squibb announced the launch of two key partnership initiatives that will source patient-driven innovation to address unmet needs in the management of multiple sclerosis (MS) and raise collective awareness about this chronic disease.

An Innovation Challenge will take place virtually in March 2021 and is open to patient entrepreneurs who have been directly affected by MS as either a patient or support partner for a loved one and whose U.S.-based companies are working to help address challenges that people living with or affected by MS face in their daily lives. Selected finalists will have the opportunity to pitch their ideas to an expert panel of judges comprised of healthcare industry, medical and patient leaders, and the winner will be awarded a $25,000 monetary grant.

Applications for the Innovation Challenge are now being accepted and will be available through December 9, 2020. More information can be found at Lyfebulb.com/innovation-award/bristol-myers-squibb-2021.

Tina Deignan, Vice President and US Business Unit Head of Immunology at Bristol Myers Squibb Commented "The unpredictable and changing nature of MS symptoms leads to challenges for those living with the disease, and we're proud to be working with Lyfebulb to bring entrepreneurial members of the community together to identify meaningful, patient-driven solutions."

A series of virtual speaker sessions, leading up to the Innovation Challenge, will take place starting in October 2020 and offer MS community members the opportunity to engage in panel discussions aimed at raising collective awareness of MS and inspiring change. Speaker panels will be comprised of patient and industry leaders as well as 2019 Innovation Challenge alumni.

The speaker sessions will be open to all members of the MS community, and information about attending is available at Lyfebulb.com.

Dr. Karin Hehenberger, CEO and Founder of Lyfebulb Commented: "We are thrilled to support this patient-driven innovation in MS in partnership with Bristol Myers Squibb, While great strides have been made, the burdens of MS continue to take a toll on the nearly one million people living with the disease in the US,1 and their support partners. By placing patients at the forefront and spotlighting their voice and solutions, we hope to inspire all members of the community to take charge and create positive change."

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